Tuesday, November 01, 2011

starbucks & creating jobs

i was on the call this morning with starbucks CEO howard shultz. it was quick (too quick), but still pretty awesome.

i love what they are trying to do- help small business get the funding they need to succeed. i think it's great to see that we as a society are trying to move back into the place where we actually LOVE and SUPPORT our small businesses again. i think it's important to give people a chance to realize their dreams of owning and operating their own business. being their own boss. but we, as consumers have to support that. if we don't shop there, they can't stay open.

i asked about not having a storefront, and if someone was an individual looking for funding, could they get it? howard said yes, they could.
that's pretty cool and exciting i think!

but then i realized that the reality is-
i don't want a loan.
i don't need a loan.
what i need is help getting my books out to the public. places to sell. places to put them in the public eye. because i'm a self published author who doesn't have a big publishing company behind me, marketing for me, putting my books in book stores (that are quickly closing their doors), booking me on tv shows, sending my books to hundreds of book bloggers, pr reps, etc.
i need all the help i can get.

and this is where i think starbucks has lost it on some level. they say constantly that they strive to be a local store, in the local community where they are located.

so on that note- why don't they feature artwork and photographs on the walls from local artists and photographers? why don't they have a small section of the store where they could sell books and cd's from local authors and musicians?

i realize that it's probably a hell of a lot easier to say than to actually do- i mean, how do you choose WHAT merchandise you sell? do you sell everything that people want too? there would have to be rules and parameters. i know.

but you see, that's how you could help me. by selling the books i write in local stores where i live- you're featuring a local author. you're helping my book be seen by people who might not otherwise see it.

that's how you help get me back to work.
that's how you help support and sustain my economy.

think about it.

1 comment:

Anonymous said...

That's good feedback. Do you have a mechanism for getting it back to him as a result of the show?